Privacy Policy

Last updated: July 2026

This Privacy Policy explains how Smara Games ("we", "us", "our"), based in Dublin, Ireland, collects, uses, and protects personal data when you visit smaragames.com, subscribe to our newsletter, submit an enquiry, or contact us.

This policy covers personal data controlled by Smara Games through this website. Purchases are completed on Amazon and are also subject to the privacy notice of the Amazon marketplace you use. For privacy-related questions, contact us at hello@smaragames.com.

Who Is Responsible for Your Data

Smara Games is the data controller for personal data collected directly through this website and through communications sent to us. Our business address is 610 Liffey Trust, Dublin, D01 F585, Ireland.

Purchases Through Amazon

Products promoted on this website are purchased through Amazon. We do not collect your Amazon password, payment-card details, or checkout shipping address through smaragames.com. Amazon processes information needed to take payment, deliver orders, provide customer service, and manage returns under its own privacy notice.

Depending on the seller arrangement and the reason for an enquiry, Smara Games may receive limited order or customer-service information through Amazon. We use that information only where necessary to manage product enquiries, product safety, accounting or tax requirements, legal obligations, or our Amazon seller account, and in accordance with Amazon's seller rules.

Data We Collect and Why

Newsletter subscriptions

When you subscribe to our newsletter, we collect your email address, the place on the website where you subscribed, and your marketing preference. We use this information to send news and marketing communications. We rely on your consent, which you may withdraw at any time by using the unsubscribe link in an email or contacting us.

For Teams and company enquiries

If you request a team quote, we may collect your name, company, email address, country, approximate number of copies, preferred date, and any notes you provide. If you use a company gift enquiry form, we may collect your email address, country, company LinkedIn URL, and newsletter choice. We use this information to respond, understand the request, and manage potential business relationships. We process it because it is necessary to take steps at your request and because we have a legitimate interest in responding to genuine business enquiries.

Emails and other communications

When you contact us directly, we collect your email address and any other information you choose to include. We use it to answer your question, provide product information, and keep an appropriate record of the conversation. Our legal basis is our legitimate interest in communicating with people who contact us and, where relevant, taking steps at their request.

Technical, usage, and security information

When you use the website, our hosting and analytics services may process information such as your IP address, approximate country, browser and device type, requested pages, interactions, timestamps, and technical diagnostic information. We use this information to operate and secure the website, understand how it is used, diagnose problems, and improve its content. Operating and securing the website is based on our legitimate interests. Analytics cookies and similar technologies are subject to the consent requirements that apply to them.

Google Analytics

We use Google Analytics to understand visits, devices, page views, and interactions with the website. Google Analytics cookies are disabled by default.

If you select "Accept" in the cookie banner, Google Analytics may store and access analytics cookies to provide full measurement information. If you select "Decline", analytics cookies remain disabled and are not stored or accessed. Google may still receive limited cookieless signals, such as consent status and basic technical information, for aggregated measurement. You can change your choice using Cookie Preferences in the website footer.

Cookies and Local Storage

Cookie preference

We store your cookie-banner choice so that the banner does not appear on every page. You can reopen the banner using the Cookie Preferences button in the website footer.

Country and currency preferences

The website currently uses a short-lived country cookie derived from the country information supplied by our hosting provider. It is used to select an appropriate currency and normally expires after one day. If you manually choose a currency, that choice may be saved in local storage on your device.

Email and form status

We may temporarily save your email address, newsletter status, signup source, or whether you completed certain forms in local storage. This prevents unnecessary repeat prompts and pre-fills relevant forms. This local information is configured to expire after seven days and can also be removed by clearing your browser data.

Service Providers and Data Sharing

We do not sell personal data. We use Brevo to manage newsletter subscriptions and website enquiries, Google Analytics to measure website use, and Vercel to host and deliver the website. These providers may process personal data only as needed to provide their services, subject to their contractual and legal obligations.

We may also disclose information where required by law, to protect our rights or the safety of others, or as part of a sale or reorganisation of the business where permitted by law.

International Data Transfers

Some service providers may process personal data outside the European Economic Area. Where required, transfers are protected through recognised legal mechanisms, such as an adequacy decision, the EU-US Data Privacy Framework where applicable, or contractual safeguards approved by the European Commission.

How Long We Keep Data

Newsletter information is retained until you unsubscribe or withdraw consent, subject to any short suppression record needed to respect that choice. Enquiry and correspondence records are kept only for as long as reasonably necessary to respond, manage the relationship, resolve disputes, and meet legal obligations. Amazon-related information is retained only for the permitted purpose and for as long as Amazon's rules or applicable law require.

Analytics information is retained according to the settings in our Google Analytics account. Hosting and security logs are retained according to our hosting configuration and the provider's applicable retention practices. Information stored locally on your device remains until its stated expiry, until the browser removes it, or until you clear it.

Your Data Protection Rights

Depending on the circumstances, you may have the right to access your personal data, correct inaccurate data, request deletion, restrict processing, receive portable data, or object to processing based on legitimate interests. Where processing is based on consent, you may withdraw that consent at any time without affecting processing that took place before withdrawal.

To exercise a right concerning data controlled by Smara Games, email hello@smaragames.com. For personal data held in your Amazon account or processed for an Amazon purchase, you should also use the privacy and account controls provided by Amazon.

You have the right to lodge a complaint with a data protection authority. In Ireland, this is the Data Protection Commission.

Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration. No internet transmission or storage system is completely secure, so absolute security cannot be guaranteed.

Changes to This Policy

We may update this Privacy Policy when our website, providers, or data practices change. The revised policy will be posted on this page with an updated date.

Contact Information

For questions about this Privacy Policy or the way Smara Games handles personal data, contact hello@smaragames.com or write to Smara Games, 610 Liffey Trust, Dublin, D01 F585, Ireland.