Privacy Policy
Last updated: May 2026
This Privacy Policy explains how Smara Games (“we”, “us”, “our”), based in Dublin, Ireland, collects, uses, and protects your personal data when you visit or make a purchase from our website.
It applies to all personal data we collect through our website, including when you browse, place an order, subscribe to our newsletter, or contact us.
For any privacy-related questions, you can reach us at hello@smaragames.com.
Data We Collect and How We Use It
We collect and use personal data to operate our website, process orders, and provide our services. The type of data we collect depends on how you interact with our website.
Account information
If you create an account on our website, we collect your email address and any information you choose to provide.
We use this information to create and manage your account, allow you to log in, and give you access to your order history.
Legal basis: performance of a contract.
Contact and order information
When you place an order or contact us, we collect your name, email address, and shipping address.
We use this information to process and deliver your order and provide customer support.
Legal basis: performance of a contract.
Payment information
Payments are processed securely by third-party providers (such as Shopify). We do not store your full payment details.
We use this information to complete transactions.
Legal basis: performance of a contract.
Technical and usage information
We collect information such as your IP address, browser type, device information, and how you interact with our website (for example through Google Analytics).
We use this information to improve our website, analyse usage, and display relevant features such as local currency.
Legal basis: legitimate interests (and consent where required for cookies and tracking technologies).
Marketing information
If you subscribe to our newsletter, we collect your email address and preferences.
We use this information to send you updates and marketing communications.
Legal basis: consent.
How We Collect Your Data
We collect personal data in different ways depending on how you interact with our website.
Directly from you
You provide personal data when you:
- create an account
- place an order
- subscribe to our newsletter
- contact us (e.g. via email or forms)
This may include your name, email address, shipping address, and any other information you choose to provide.
Automatically through your use of our website
When you visit and use our website, we automatically collect certain information using cookies and similar technologies. This includes:
- your IP address
- browser type and device information
- pages visited and interactions with the website
We use tools such as Google Analytics and similar technologies to understand how users interact with our website and to improve our services.
We may also use your IP address to determine your approximate location in order to display relevant information, such as local currency.
Through tracking and marketing technologies
With your consent, we use tracking technologies such as analytics tools and social media pixels to:
- measure the effectiveness of our marketing
- understand user behaviour
- improve our website and advertising
From third-party service providers
We may receive personal data from third parties that support our business, including:
- Shopify (our ecommerce platform)
- payment providers (to process transactions)
- shipping and logistics providers (to deliver your order)
- analytics providers (such as Google)
These providers process data on our behalf to enable us to operate our website and deliver our services.
Local storage and similar technologies
We may store certain information locally on your device (for example, to remember that you have subscribed to our newsletter and avoid showing the subscription form again). This information is stored for a limited period and helps improve your experience on our website.
Legal Basis for Processing
Under applicable data protection laws, including the General Data Protection Regulation (GDPR), we must have a valid legal basis to process your personal data.
We rely on the following legal bases:
Performance of a contract
We process your personal data when it is necessary to fulfil a contract with you, such as processing orders, managing your account, and delivering products.
Consent
We rely on your consent to send marketing communications and to use certain cookies and tracking technologies. You can withdraw your consent at any time.
Legitimate interests
We may process your data where it is necessary for our legitimate interests, such as improving our website, analysing usage, preventing fraud, and ensuring the security of our services, provided these interests are not overridden by your rights.
Legal obligations
We may process your data where necessary to comply with legal obligations, such as accounting, tax, or regulatory requirements.
Cookies and Tracking Technologies
We use cookies and similar technologies to operate our website, improve your experience, and understand how our website is used.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide information to the site owner.
Types of cookies we use
Necessary cookies
These cookies are essential for the operation of our website, including features such as checkout and account login. These cookies do not require your consent.
Analytics cookies
We use analytics tools (such as Google Analytics) to collect information about how visitors use our website, including pages visited and interactions. This helps us improve our website and services.
Marketing and tracking technologies
With your consent, we use tracking technologies such as social media pixels to measure the effectiveness of our marketing and understand user behaviour.
Local storage
We may use local storage on your device to remember certain information, such as whether you have already subscribed to our newsletter, in order to improve your experience on our website.
Your choices
You can control or disable cookies through your browser settings. Where required by law, we will ask for your consent before using non-essential cookies and tracking technologies.
Sharing Your Data
We do not sell your personal data. However, we may share your data with trusted third parties where necessary to operate our website and provide our services.
Service providers
We share data with third-party service providers who help us run our business, including:
- Shopify (our ecommerce platform)
- payment providers (to process transactions securely)
- shipping and logistics partners (to deliver your orders)
- analytics providers (such as Google Analytics)
- marketing and advertising partners (such as social media platforms)
These providers process personal data on our behalf and are only permitted to use it for specific purposes in accordance with our instructions.
Legal and regulatory requirements
We may disclose your personal data if required to do so by law, regulation, or legal process, or if necessary to protect our rights, property, or safety.
Business transfers
If our business is sold or transferred, your personal data may be transferred as part of that transaction, subject to applicable data protection laws.
International Data Transfers
Some of the third-party service providers we use may process your personal data outside of the European Economic Area (EEA), including in countries that may not provide the same level of data protection as your home country.
In particular, services such as Shopify, Google Analytics, and certain marketing platforms may involve transfers of personal data to the United States or other jurisdictions.
Where such transfers occur, we ensure that appropriate safeguards are in place to protect your personal data, such as the use of standard contractual clauses approved by the European Commission or reliance on other lawful transfer mechanisms.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
In general:
- Account and order data is retained for as long as your account remains active and for a period thereafter as required for legal and tax purposes
- Transaction data is retained in accordance with applicable accounting and legal obligations
- Marketing data (such as newsletter subscriptions) is retained until you unsubscribe or withdraw your consent
- Technical and usage data is retained for a limited period to help us analyse and improve our website
- Local storage data is kept for a short period and may be automatically deleted by your browser or cleared by you at any time
When personal data is no longer required, we will securely delete or anonymise it.
Your Rights
Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you have the following rights in relation to your personal data:
Right of access
You have the right to request a copy of the personal data we hold about you.
Right to rectification
You have the right to request that we correct any inaccurate or incomplete personal data.
Right to erasure
You have the right to request that we delete your personal data, subject to certain legal obligations.
Right to restriction of processing
You have the right to request that we limit the processing of your personal data in certain circumstances.
Right to data portability
You have the right to receive your personal data in a structured, commonly used format and to have it transferred to another provider where technically feasible.
Right to object
You have the right to object to the processing of your personal data where we rely on legitimate interests.
Right to withdraw consent
Where we rely on your consent, you have the right to withdraw it at any time.
To exercise any of these rights, please contact us at hello@smaragames.com.
You also have the right to lodge a complaint with a data protection authority in your country of residence. In Ireland, this is the Data Protection Commission.
Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.
These measures include the use of secure systems, encryption where appropriate, and limiting access to personal data to those who need it to perform their role.
However, no method of transmission over the internet or electronic storage is completely secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.
Contact Information
Smara Games is the data controller responsible for your personal data.
If you have any questions about this Privacy Policy or how your personal data is handled, or if you wish to exercise your rights, you can contact us at:
Email: hello@smaragames.com
Address: 610 Liffey Trust Centre, Dublin, Ireland
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.
Any updates will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.